Pay-as-you-go marketing and PR
Some of our clients prefer a straightforward arrangement where they pay a fixed amount for a set service. Often, they might want a one-off campaign to boost traffic to their website, make them visible online, or establish themselves as industry experts.
With that in mind, we’ve put together a simple pay-as-you-go marketing and PR package to make your marketing easier to manage and budget.
National and Online Visibility Boost Package – from just £799
Maybe you’ve gone through the laborious process of submitting your website to directories and would like a shot in the arm for your SEO. Perhaps you want to try some marketing and PR activity but don’t know where to begin – particularly if your business is starting out.
PR is the most cost-effective way to market your business, and this package extends a mini PR campaign to give you press attention and bring marketing benefits to your website too.
Marketing and PR package benefits
If you want us to give your business an instant boost, this could be the package you need:
- We help you find a burning question related to your industry, which we think can generate press, then poll 500 UK consumers for the answer
- We take the the poll results and turn them into a professionally-written, 750-word press release
- We then distribute the story online to a selection of well-trafficked UK websites, including hyperlinks back to your website for search engine optimisation (SEO)
- The exercise significantly increases the Page Rank of your site (e.g. from PR0 to PR2) – ultimately making your website appear higher in Google
- Also included is offline distribution to a selection of relevant trade and national press. While we cannot guarantee coverage, if the story we choose is interesting enough journalists will be interested.
The result? You have some unique research, a custom-written press release to go with it, a chance to appear in the trade and national press and lots of links coming in to your site.
Pricing
Transparent pricing, from a one-off project to a longer campaign. Sign up below to get the ball rolling immediately!
Package breakdown
One-off: All of the activities outlined above, for a single one-off payment.
3 months: All of the activities, repeated three times: three polls, three press releases and three rounds of distribution. Billing recurs once a month.
6 months: Six projects, over six months. As payment is upfront, we are able to offer a reduced rate. After the first six months is complete you can cancel at any time through PayPal, or contact us and we’ll do it for you.
Other services, such as production of an industry report exclusive to your business, are available for an extra cost.
Please contact us if you require any additional information.